How do you sell anything to anyone?
At first glance, it may seem almost impossible, but it is a common occurrence for marketing professionals. Come let's learn together the basics and the most important marketing methods that enable you to sell literally anything.
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First of all, what does the word marketing mean?
It is derived from the word market, i.e., the place where there are offers for buying and selling and the exchange of goods. As for marketing, it is a set of actions taken to link the product to the customer by displaying information about the product that can solve specific problems that the customer suffers from. It is closely related to psychology.
How do you sell any product to anyone?
It seems to be the title of a fictional play or movie, but it is something that is applicable. By learning the basics of marketing and understanding your customer's behavior, you can convince him to buy any product you own. First, you have to know what to sell, when, and to whom.
1- Know your target audience.
It is unreasonable to sell sugary drinks to people who go to clubs and care about their body consistency, so you must understand well who are the people who care about your product, or in a more correct way, who will be suitable for this product, and how it will solve their problem, then you must start answering these questions: What is the age of your client? where does he live? what does he do? How much did he earn? What is his social status and financial situation? What are his interests? What are his actions? How will your product solve the problems it suffers from? What are the objections that prevent him from buying your product?
2- Know where to sell.
There is no doubt that in our time, social media is the first choice for most companies in marketing their products, due to the availability of the Internet to a wide segment of the world's population and their constant presence on social networks, so you must start learning the algorithms of websites and how they work so that you can benefit from them and employ them to serve your goals. .
3- What do you sell?
No one can sell effectively unless he is fully aware of his product, its advantages and disadvantages, and the category that interests him and how the customer can benefit from the advantages of this product in overcoming his problems, so understanding the product well is necessary to be able to justify to the customer why he should buy your product.
4- Provide solutions, not products.
One of the secrets of a successful marketer is that he understands his customer’s problems and pain points and employs the features of his product to solve the problems that his customer suffers from. For example, if we want to sell a car to a wealthy businessman, it is wrong to mention the features of this car (a 500-horsepower car). And so on, the correct thing is to tell this person that after owning this car, he will never be late for work, and by this you will have played on the feelings of this person, which will push him to own this car because it solved a problem that concerns him.
5- Speak in the language of emotion, not reason.
According to what psychology says, the first sale process takes place through emotional persuasion, that is, you must tell the customer that you feel his problem and that your product helps him solve this problem, while the repurchase process is done through the mind by listing the features and the quality of this product.
We hope that you have benefited from this article, and may you achieve huge profits after applying the conditions for successful marketing.